PRANCE and OEG Conclude Successful Participation at BUILDEX Syria 2025

From May 27 to 31, 2025, PRANCE, in partnership with Operational Efficiency Group (OEG), successfully concluded their participation in the 22nd BUILDEX International Building Materials Exhibition held at the Damascus Fairground, Syria. As one of the region's most prominent industry events, BUILDEX attracted leading construction and building material companies from across the Middle East and beyond. PRANCE and OEG showcased a dynamic range of architectural solutions, including cutting-edge aluminum ceiling systems, façade systems and modular houses, drawing significant attention from industry professionals, government representatives, and local developers.

The joint booth quickly became a popular stop among visitors, with continuous foot traffic and active on-site discussions. Attendees showed strong interest in the sustainable design concepts and high-performance materials on display. The exhibition provided a valuable platform for networking, collaboration, and exploring market opportunities in the region.

The following images and video highlights offer a closer look at PRANCE and OEG's vibrant presence at the event, capturing the energy and engagement from the five-day exhibition.

PRANCE and OEG in the 22nd Syria BUILDEX — Highlights from the Event

Building on a foundation of mutual trust and shared goals, the joint participation at BUILDEX 2025 marked a strategic milestone in the evolving relationship between PRANCE and OEG. This collaboration showcased not only a strong alignment in values but also a long-term commitment to fostering high-impact development across the Middle East and beyond.

The joint exhibition reflected a shared vision: to support reconstruction and modern urban development in Syria through the integration of advanced engineering capabilities, innovative design, and proven international experience. As PRANCE continues to expand its global reach in architectural systems and modular building technologies, its partnership with OEG serves as a key lever for growth and localization in strategic regions.

A major highlight of the exhibition was the visit of several Syrian officials to the PRANCE–OEG booth. Minister of Defense Marhaf Abu Qasra, Minister of Finance Mohamed Yasser Barnia, Minister of Interior Anas Hassan Khattab, Minister of Economy Nidal Al-Shaar, Minister of Transport Ya'rab Sliman Badr, Minister of Industry Basil Abdul Hannan, Minister of Culture Mohamed Yassin Saleh, Minister of Higher Education Marwan AI-HaIabi, Governor of Hama Governorate and Mayor of Damascus all made appearances to tour the booth and engage with our representatives.

Minister of Defense Marhaf Abu Qasra

Minister of Economy Nidal Al-Shaar

Minister of Finance Mohamed Yasser Barnia

Minister of Higher Education Marwan AI-HaIabi

Minister of Interior Anas Hassan Khattab

Minister of Transport Ya'rab Sliman Badr

Minister of Industry Basil Abdul Hannan

Minister of Culture Mohamed Yassin Saleh

Hama Governor Abdul Rahman Al-Sahyan

Mayor of Damascus Maher Marwan

During the five-day exhibition, the PRANCE and OEG booth remained one of the most visited and engaging spots on the exhibition floor. From the first day onward, it attracted a diverse and steady stream of visitors — including construction firms, developers, project consultants, and engineering experts — all keen to explore the potential of future collaboration.

The dynamic booth presentation, professional team interactions, and live product discussions created a highly energetic and positive atmosphere. Onsite meetings not only allowed PRANCE and OEG to introduce their capabilities but also sparked practical inquiries into solutions for real projects.

Many visitors commented on the aesthetic and functional qualities of the showcased systems, and praised the clarity and professionalism of the onsite team. These meaningful dialogues have already laid the foundation for several new business leads and further regional partnerships.

The collaboration between PRANCE and OEG has been built on mutual respect, complementary strengths, and a shared focus on quality, efficiency, and long-term value creation. This exhibition has further reinforced that bond.

Beyond presenting architectural and construction capabilities, both parties used this opportunity to align on regional strategies, discuss future co-developments, and lay out plans for deeper integration in upcoming projects. The event thus became both a showcase and a working platform, helping to move their partnership from intention to execution in several tangible ways.

We see this event as a strategic inflection point in their regional journey — one that will help open new markets, deepen local engagement, and drive innovation in architectural and construction solutions in the years ahead.

PRANCE is particularly optimistic about the future of its collaboration with OEG, viewing this partnership as a catalyst for broader impact across the region. With shared values and complementary strengths, PRANCE and OEG aim to play an active role in supporting Syria’s reconstruction and modernization efforts. As PRANCE and OEG look ahead, they are united by a clear vision: to shape the future of the regional built environment through collaborative innovation, resilient partnerships, and a focus on quality that endures.

PRANCE and OEG sincerely thank all government officials, industry professionals, business partners, and media representatives for visiting our booth at BUILDEX Syria 2025. We truly appreciate your interest and valuable discussions, and we look forward to deepening these connections and working together on future projects.