PRANCE and OEG Conclude Successful Participation at BUILDEX Syria 2025

From May 27 to 31, 2025, PRANCE, in partnership with Operational Efficiency Group (OEG), successfully concluded their participation in the 22nd BUILDEX International Building Materials Exhibition held at the Damascus Fairground, Syria. This marked a new chapter in the evolving relationship between PRANCE and OEG, both of which are committed to driving high-impact development across the Middle East and beyond.

The joint exhibition reflected a shared vision: to support post-conflict reconstruction and modern urban development in Syria through the integration of advanced engineering capabilities, innovative design, and proven international experience. As PRANCE continues to expand its global reach in architectural systems and modular building technologies, its partnership with OEG serves as a key lever for growth and localization in strategic regions.

During the five-day exhibition, the PRANCE and OEG booth remained one of the most visited and engaging spots on the exhibition floor. From the first day onward, it attracted a diverse and steady stream of visitors — including construction firms, developers, project consultants, and engineering experts — all keen to explore the potential of future collaboration.

The dynamic booth presentation, professional team interactions, and live product discussions created a highly energetic and positive atmosphere. Onsite meetings not only allowed PRANCE and OEG to introduce their capabilities but also sparked practical inquiries into solutions for real projects.

Many visitors commented on the aesthetic and functional qualities of the showcased systems, and praised the clarity and professionalism of the onsite team. These meaningful dialogues have already laid the foundation for several new business leads and further regional partnerships.

A major highlight of the exhibition was the visit of several high-ranking Syrian officials to the PRANCE–OEG booth. Minister of Defense, Minister of Finance, Minister of Interior, Minister of Economy, Minister of Transport, Minister of Industry, Minister of Culture, Minister of Public Works and Housing, Governor of Hama Governorate and Mayor of Damascus all made appearances to tour the booth and engage with our representatives.

Minister of Defense

Minister of Finance

Minister of Interior

Minister of Economy

Minister of Transport

Minister of Industry

Minister of Culture

Governor of Hama Governorate

Mayor of Damascus

Their visits were meaningful, showing real interest in the construction solutions offered by PRANCE and OEG. These conversations confirmed the value of our participation and underscored the increasing trust and opportunities for international collaboration in Syria’s reconstruction.

The collaboration between PRANCE and OEG has been built on mutual respect, complementary strengths, and a shared focus on quality, efficiency, and long-term value creation. This exhibition has further reinforced that bond.

Beyond presenting architectural and construction capabilities, both parties used this opportunity to align on regional strategies, discuss future co-developments, and lay out plans for deeper integration in upcoming projects. The event thus became both a showcase and a working platform, helping to move their partnership from intention to execution in several tangible ways.

The exhibition served not just as a platform for visibility, but as a springboard for lasting influence. PRANCE and OEG see this event as a strategic inflection point in their regional journey — one that will help open new markets, deepen local engagement, and drive innovation in architectural and construction solutions in the years ahead.

PRANCE and OEG sincerely thank all government officials, industry professionals, business partners, and media representatives for visiting our booth at BUILDEX Syria 2025. We truly appreciate your interest and valuable discussions, and we look forward to deepening these connections and working together on future projects.